About
IRVING SUNA
Senior Product Designer | Complex Systems | Accessibility | AI Workflows
Senior Product Designer with over 20 years of experience designing and leading complex digital systems across web, mobile, and enterprise environments.
With early technical exposure and a deep understanding of how systems are built, I combine system thinking, design craft, and strategic alignment to transform complex workflows into scalable and intuitive experiences. My experience includes regulated and complex environments such as finance and payments, designing systems that require scalability, governance, and close collaboration across engineering, product, and compliance.
My work goes beyond interface design. I focus on architecting coherent product ecosystems, designing scalable systems, aligning user needs with business strategy, and delivering measurable outcomes. I have led multidisciplinary teams, optimized design processes, and introduced AI-powered workflows to increase efficiency and quality.
Accessibility and quality are fundamental to my practice. An external audit identified no accessibility issues in the design work under my responsibility, leading to internal recognition for ownership and execution excellence. My work has contributed to more than 14 award-winning projects, along with individual recognition for collaborative leadership and ownership as Lead Designer.
Throughout my career, I have worked across diverse industries and emerging technologies, including virtual and augmented reality initiatives, always applying the same principle: design solutions that create measurable value for users and improve product performance and business results.
I believe great products sit at the intersection of usability, system coherence, and business value. My goal is simple: design solutions that work for users, for teams, and for the business.
Skills Highlights
Design Systems
Web and App Design
Generative AI
User Testing
User Research
Interaction Design
System Thinking
Accessibility
Rapid Prototyping
UX/UI Design
Industries
Education
Tourism
Automotive
Technology
Medical
Retail
Payments
Financial
Food and Beverages
Real Estate
COURSES & CERTIFICATIONS
• AI for Design Workflows, Nielsen Norman Group - NN/g, February 2026.
• Designing AI Experiences, Nielsen Norman Group - NN/g, December 2025.
• UX Management: Strategy and Tactics - Interaction Design Foundation (IxDF), September 2025.
• AI for Designers - Interaction Design Foundation (IxDF), November 2024.
• Introduction to Generative AI - Google Cloud, Coursera, April 2024.
• User Experience I: Survey class, UCLA Extension, March 2024.
• Introduction to Design Systems with Figma, Domestika, October 2022.
• Using motion design to animate with purpose and create delightful experiences, Awwwards, May 2021.
• Conducting Usability Testing, The Interaction Design Foundation (IxDF), May 2020.
• Web Design for Usability, Interaction Design Foundation (IxDF), November 2019.
• User Experience: The Beginner's Guide, Interaction Design Foundation (IxDF), October 2019.
• Creative Process: The Secret, ESPM - Escola Superior de Propaganda e Marketing, November 2010.
• Color Marketing, ESPM - Escola Superior de Propaganda e Marketing, Recife - November 2010.
ACHIEVEMENTS & AWARDS
• Safrapay Award, 2021. Award in recognition of my collaborative work and efforts as lead designer.
• Ownership Award, Safrapay, 2020. Recognition of efforts to ensure that Safrapay mobile apps and websites were accessible from the design perspective.
• Silver Award in the category ‘Digital Marketing Best Use’ with ‘Media in Action’, AMPRO Globes Awards 2016 - North/Northeast/Midwest Regional Stage.
• Silver Award in the category ‘Best Promotional Action’ with ‘Media in Action’, AMPRO Globes Awards 2016 - North/Northeast/Midwest Regional Stage.
• 1st Place Award in the 'Best Promotional Action' category with ‘VR Experience’ for Pitú, Exhibitor Award - ENACAB 2016 São Paulo Highlights, 2016.
• Honorable Mention with ‘New Fishy Agency Website’, Awwwards, 2016.
• Silver in the ‘Web-surfer Category’ with ‘Itaipava Arena Pernambuco’, Neurônio Award, 2014.
• Top Marketing Award with ‘Arena de Pernambuco Digital Strategies’, Brazilian Sales and Marketing Managers Association (ADVB-PE), 2012.
• Winner of the Originality Criterium, Agency Category, Technical Jury Classification with ‘Fishy’ website, 8th Edition of Peixe Grande Contest, 2012.
• Honorable Mention with ‘Fishy Agency Website’, Awwwards, 2012.
• Silver in the Viral Advertising Piece Category with ‘Neurônios Sociais’, North and Northeast Advertising Columnists Award, 2010.
• Bronze Award with ‘Microsite Flash Mob’ for Kraft Foods/Club Social, Pernambuco Propaganda Propaganda, 2010.
• Silver Award in the category ‘Digital Media’ for ‘Products and Public Services’, Prêmio Colunistas Norte e Nordeste, 2008.
• Gold Award with ‘Banner Dia dos Pais’ for Plaza Shopping, Neurônio Award, 2008.
• Silver Award with ‘Caju e Castanha’, Neurônio Award, 2008.
• Bronze Award with ‘Qual é a sua mania Banner’ for Pitú, Neurônio Award, 2008.
• Criativos 360 Award with ‘Fios banner’ for CELPE, Criativos 360 Award, 2006.
• Top 10 websites in Brazil in the Education and Training Category with ‘Caravela Digital Website’, iBest, 2005.
-
• "An Intro to Motion Design: The Animation Principles of Disney", SOFLUX – The South Florida UX Meetup & UXPA Int’l Chapter at Ultimate Software (Weston, Florida, United States), 2018.
• "Advertising and games: Entertainment as a vehicle of communication", 17th MADE - UNINASSAU, 2016.
• " How to stay in the advertising world: follow the time to be in the future", V Communication Week of DeVry |FBV (Recife, Pernambuco, Brazil), 2016.
• "Experience as Advertising Agent", Escola Superior de Marketing – SORECH (Recife, Pernambuco, Brazil), 2012.
• "Pinball, Internet and New Consumers", Digital Day (João Pessoa, Paraíba, Brazil), 2012.
• "Building experiences, strengthening brands", FAVIP (Caruaru, Pernambuco, Brazil), 2011.
• "Communication in the digital environment", UNIBRATEC (Recife, Pernambuco, Brazil), 2011.
• "Bowling, the internet and new consumers", 15th Edition of EDTED – Design and Digital Technology Reunion (Recife, Pernambuco, Brazil), 2010.
• "Internet and the new consumer", Universidade Federal de Pernambuco (Recife, Pernambuco, Brazil), 2010.
• "The internet as a communication tool", Escola Superior de Marketing – SORECH (Recife, Pernambuco, Brazil), 2010.
• "Digital Marketing Strategies", Faculdade Maurício de Nassau (Recife, Pernambuco, Brazil), 2010.
• “Marketing strategies using social medias", Marketing Committee of AMCHAM - American Chamber of Commerce (Recife, Pernambuco, Brazil), 2009.
• “How to deliver a differentiated web experience”, iSeminar (Recife, Pernambuco, Brazil), 2009.
• " Internet: A Revolution in Advertising", Escola Superior de Marketing – SORECH (Recife, Pernambuco, Brazil), 2009.
• "Internet: The Revolution in the Universe of Advertising", Escola Superior de Marketing – SORECH (Recife, Pernambuco, Brazil), 2009.
• “Social media management in organizations”, Escola Superior de Relações Públicas – ESURP (Recife, Pernambuco, Brazil), 2009.
• “Creation in Web 2.0”, COMUNIFAPE - Faculdade Pernambucana (Recife, Pernambuco, Brazil), 2009.
• “Creative Process for Web”, Tech Show 2008 Infohouse (Recife, Pernambuco, Brazil), 2008.
• “Leaving the surface: Strategic Solutions”, 13th Edition of EDTED – Design and Digital Technology Reunion (Recife, Pernambuco, Brazil), 2008.
• “Creative Process”, iSeminar Adobe Road Show (Recife, Pernambuco, Brazil), 2006.
• “Interactive Media: Fear or Prejudice?”, Escola Superior de Marketing – SORECH (Recife, Pernambuco, Brazil), 2005. -
Participation in Brazilian newspapers, magazines, and news portals interviewed as an expert, talking about successful projects, awards and lectures repercussion on press.
• "Interview for Marketing and Communication column", Revista Negócios PE, 2016.
• "The experience can be remarkable", Jornal Folha de Pernambuco, September 2016.
• "Augmented Reality is each day more present", FolhaPE, September 2016.
• "QR code adds features without efforts", Jornal Folha de Pernambuco, May 2016.
• "E-commerce attracts shopkeepers, but businesses don't grow" and "Companies and brands invest in internet advertising", Jornal Folha de Pernambuco, February 2014.
• "New or old version of iPhone: which one to buy?", News Portal FolhaPE, April 2013.
• "The fish wants to get out of the lake", Revista Negócios PE, July 2013.
• "Big Fish Award - Case Fishy", Revista Wide, September/October 2012.
• "Internet media grow up to 20%", Jornal Correio da Paraíba, July 2012.
• "From pinball to table soccer", Jornal Correio da Paraíba, July 2012.
• "Digital Day: Featured Lectures", Blog Meio de Propaganda, July 2012.
• "Digital Day registrations surprise event organizers", News Portal Paraíba Total, July 2012.
• "Specialize. Tips for Becoming a Key Player in Digital Market Gear", Revista Webdesign, June 2010.
• "Marketing for Generation Y and Z", Revista Pronews, November 2010.
• "A three-dimensional and interactive reality of web projects", Revista Webdesign, September 2009.
• "Designers meet Friday at iSeminar", Jornal do Commercio, October 2009.
• "The taste of Pernambuco digital fish", Revista Webdesign, April 2008.
• "Timbaubense win national award", Jornal de Timbaúba, May 2005.